Our primary markets are large, medium and small retail stores and our end user is women from the ages of 25 to 70. We keep our eye on the pulse of growing Africa business trends which give us a huge advantage in the industry. The network we have built allows us to tap right into dynamics on the ground that will accelerate our success.

1. Manufacturing

We have positioned our company to take advantage of the manufacturing opportunities in key African countries. We are geared and focused on areas that manufacturing processes can add value to Africa’s raw products and materials and streamline the intra-continent and international Trade process. Our goal is to provide all the manufacturing and infrastructure from the continent. Our opportunities here are huge, we have aligned ourselves with development agendas of African governments. Our concept works well with at least 30 African countries across a wide range of products.

2. Agriculture

With our One Village at a time program, we can take advantage of the 60% of the world Agricultural land that is on the African Continent. Africa has vast lands that are still to be cultivated and production on traditional crops can be intensified. Africa’s population is growing and everyone needs to eat, every single day, and that means that the demand for food will never slow down, but continue to rise. And it does not stop there: the world at large is looking at Africa as a new food basket. Here you have it, this is a powerful trend and doing agribusiness is gaining in popularity across the continent. It is highly profitable and also widely viewed as the best approach to job creation and poverty reduction in Africa. It is a sector that is rapidly growing in many African states that have enough rainfall; having said that, the top promoters of agricultural production and related investment are Nigeria, Ethiopia, Angola and increasingly Zambia, Congo, and Rwanda.

3. African Organizations Network (Site Links)

Center International du Commerce Exterieur du Senegal (CICES), Confederation of Tanzania Industries,Confederation of Zimbabwe Industries, Ghana Export Promotion Council, Instituto para a Promocao de Exportacoes (IPEX). Mozambique, Trade Point Libreville. Gabon, Trade Point Lusaka, Trade Point Pretoria, Trade Point Tanzania, Uganda Export Promotion Board, Uganda Manufacturers Association, Western Cape Investment and Trade Promotion Agency (WESGRO), ACP Business Climate, Africa Energy Forum, Africa Investment ForumAfrican Business Roundtable (ABR).Business Council Europe-Africa-Mediterranean (BCEAM),Center for International Private Enterprise (CIPE),Corporate Council on Africa (CCA),.East African Social Enterprise Network (EAEN), Eastern and Southern African Business Organization (ESABO), G-77 Chambers of Commerce & Industry, Ghana Association of Women Entrepreneurs (GAWE), International Chamber of Commerce International Federation of Customs Brokers Associations,Sahel and West Africa Club (OECD),Southern African Development Community (SADC), Sister Cities International,.Southern African Enterprise Network (SAEN),U.S.-Angola Chamber of Commerce, U.S. Chamber of Commerce,.U.S. Council for International Business, World Chambers of Commerce Network (WCN),World Trade Center Association (WTCA)

4. Intra-African trade

Our focus on setting our Ufumbuzi teams in at least 30 African countries to assist with exports and intra-African trade is currently growing at a much faster pace. Being aware of the big rise in intra-African trade also opens opportunities for us in regard to logistics and transport, or other services and securities you could provide to actively support intra-African traders and address some of the obstacles they face. We will continue to focus on streamlining imports, exports, and intra-African distribution.

5. One Village One School At a Time Program

Part of our One Village program is to build and renovate primary schools in Africa and create Charter schools in the U.S. Educational improvements is another sector that many African governments are trying to push this forward – Kenya and Angola are two who have repeatedly stated the importance of investment and startup initiatives in these two sectors.

6. International Trade

Most of us are aware of the increasing interest the Obama administration has in trade relations with Africa and the recent US-Africa Summit brought together major decision makers and stakeholders from both continents to advance that effort. In terms of tariff benefits and general eligibility criteria, AGOA is a U.S. trade preference program that applies to more than 120 developing countries. AGOA includes trade and development provisions beyond its duty-free preferences. Oil is consistently the top duty-free U.S. import from AGOA countries, accounting for 77% of such imports in 2013. Despite remaining the top U.S. import under AGOA, Among non-energy products, apparel is the top export for a number of AGOA countries. U.S. apparel imports typically face relatively high tariffs but are included in the AGOA preferences giving AGOA countries a competitive advantage over other apparel producers. Still, only a handful of countries, primarily Lesotho, Kenya, and Mauritius, make significant use of the apparel benefits. Apart from apparel and energy products, South Africa accounts for the bulk of U.S. imports under AGOA. As the most economically advanced country in the region, South Africa also exports a much more diverse range of manufactured goods than other AGOA countries. It is our long-term goal to become the preferred import company for the import shops and commodity wholesalers in the U.S.

7. E-commerce

We will continue to expand our E-commerce platforms www.etradingnetwork.com, www.market-africa.com, and our Ufumbuzi Facebook pages. Africa is going through a mobile revolution and an Internet revolution will probably soon kick off. MasterCard can now be used widely across the continent for online payments.

8. Capital Campaign

Africa crowd funding is gaining popularity. One of the most renowned crowd funding platforms is Venture Capital For Africa, VC4A, who have received wide recognition and stakeholder support across the continent. We will continue to utilize Go Fund campaigns, Angel investment forums, venture capital, and private investors.

9. Trade Shows, Expo's, Conferences & Festivals

This is a prediction that Ernst & Young made for the continent. Such developments are directly linked to both Africa’s fast-growing middle class and our ability to service them and retailers through trade shows, expo's, conferences, festivals and micro business and through eCommerce.

10. Demographics

Women from the ages of 25 to 70 is our primary end user market. There is a growing effort to include women more actively in Africa’s s economic development. A key aspect of our business is empowering women in Africa and the Diaspora. Our focus on woman-owned businesses in African and the US and Diaspora and our product focus and services that are uniquely tailored to the needs of women. The social equality and social inclusion of women is high on the agenda – just look at the Millennium Development Goals (MDG) that many governments are now keen to meet.